There are six human needs we all have to have in life.
I’ve done posts about them in the past, but today I want to focus on the first two..
They are opposites, but compliment each other.
There are certain aspects of our life we want to be certain about.
Food on the table, roof over our head, money in the bank, etc…
But even on a smaller level, certain experiences you need certainty in.
For example, there is a certain expectation you have when you walk into a business you frequent…
You want a warm greeting, a certain service level, etc…
You need to be certain that happens every single time.
There’s a certain expectation of food quality at your favorite restaurant.
If you walked into Starbucks and ordered your favorite drink you get every week and all of the sudden it had all different ingredients thrown in for variety, that would definitely throw off your need of certainty.
On the flip side, you need some variety.
If it never changes, if it’s never different, you get bored.
It doesn’t matter what we’re talking about…
If your work day is the same thing every single day, you’d get bored….
If your fitness routine was the same every single day, you’d get bored…
If you ate the same food every single day, you’d get bored…
You need variety for the spice of life, and we know that when we get bored with something the success rate of completing it goes way down.
Keep this in mind for yourself, as well as for your business.
Your clients and customers have a certain need for a consistent experience.
If the experience is not consistent, not certain, the need won’t be met.
At the same time, if it never changes, never evolves, it will get stale, they’ll get bored, and they’ll go somewhere else.
As a business owner, we have a lower need for certainty, we are typically more risk-averse, and probably crave variety more, but most of your clients and customers need both.
I challenge you to look at your business and determine what areas you need certainty in, what your clients or customers need for certainty, and then, think about ways you can add variety.
Also, outside of the operation, what about for yourself and your personal development.
You have to create some daily habits, some daily consistencies that produce certainty, but also assure that you’re fitting in variety.
Although running a business day-to-day typically gives us enough variety. :)
Certainty and variety.
Which one do you need more of right now?
What about for your clients or customers?
Dedicated to Your Success,